_____brand direction

With expertise in design, development and engagement, Margaret specializes in hands-on brand building and STRATEGIC creative direction. 

Recent engagements include: ONGOING brand development for a members-only leisure club IN MANHATTAN, A MULTI-SENSORY ENTERTAINMENT COMPANY IN AUSTIN, AND AN INNOVATIVE SOCIAL SHOPPING PLATFORM; design exploration for a major car company; Long-Lead consumer insights for a london-based trend lab; opportunity evaluation for the smartest home on the market; market research for a new intuitive tech system; strategic direction for a leveled-up womenswear label.

IN her former position as the Concept Director for a New York-based idea consultancy, Margaret led COOL-HUNTING, DESIGN DIRECTIOn & CONSUMER CONNECTIONS projects for a diverse range of clients including Louis Vuitton, Bloomingdale's, MOET HENNESSY, Sephora, DreamWorks Animation, A&E Networks, Campbell's Soup, Abercrombie & Fitch and Target.