_____brand direction

With expertise in design, development and engagement, Margaret specializes in hands-on brand building and creative direction. 

Her consulting work spans industries and objectives, taking a blank-page approach to deliver clear-eyed, multi-format outputs that are tailor-made for each account. She believes that great brands are not defined by what they make, but how they make people feel.

In her former position as the Concept Director for a New York-based idea consultancy, Margaret led projects for a diverse range of clients including Louis Vuitton, Bloomingdale's, Sephora, DreamWorks Animation, A&E Networks, Campbell's Soup, Abercrombie & Fitch and Target. 

Recent engagements include design exploration for a major car company, brand development for a members-only leisure club, opportunity evaluation for the smartest home on the market, market research for a new intuitive tech system, and strategic direction for a leveled-up womenswear label.